Five Components of Social Media Success
Social media success is now one of the key marketing methods being used by businesses to bring in more custom, enhance their brand and grow their business overall. Now every business wants to build the ‘perfect social media campaign’ – but if it were that easy, everyone would be doing it!
When it comes to achieving social media success, there’s no magic formula or recipe that will guarantee instant results – but there are five important components that all successful social media campaigns have in common. These vital cornerstones of your campaign will help set you on the track to success with your social media platforms.
Let’s take a look at the five components you need to make your social activity a resounding success. You can also check out a more detailed blog on social strategy here
Many businesses treat their social media campaign as a soapbox or platform for them to post their updates at a scheduled time and hope it does the job. But the best social media campaigns are created as a result of social listening. By listening to what your customer or client base is saying about your brand online, you can better curate future content to meet their needs, as well as managing your reputation and gaining valuable insights into how your customers feel about your brand and products. Use social listening tools like Google Alerts or Icerocket to keep track of sentiments online and ensure that listening is a key part of your social strategy.
Social media is not a one-way street. When used successfully, it involves dialogue and conversation between multiple parties. If you’re not using social media to engage with your audience, you may as well be taking out banner ads. Social media has been revolutionary because it allows brands to communicate directly with potential customers – no middlemen involved – so use this ability to your advantage. Start conversations, invite questions and show your personality and you’ll be well on your way to social media success.
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At this stage in your social media campaign, it’s not enough to simply build an audience – you also want to build a reputation as a key influencer of that audience. By establishing yourself as an expert in your particular field, you increase your influence – and with statistics showing that 74% of consumers rely on social media to influence their purchasing decisions- your growing influence could help you achieve more sales. Having influence builds your credibility and convinces consumers that they can trust you, which is incredibly valuable in a time where word-of-mouth marketing is taking precedent over conventional marketing methods.
When you think about it, selling has always been a social activity, from haggling and bartering in markets to asking friends for purchase recommendations. It makes sense that social media would also be used to discover sales opportunities and make those all important sales. By keeping your ear to the ground with your listening tools (which we’ve already touched on), you can identify opportunities to make sales – and isn’t that really what any strand of marketing is aiming for?
#5 great content is key
You can’t make a success of your social media channels without great content – it’s a fact. You could have the most innovative strategy in the world, but if your content is poor, you’ll barely get over the first hurdle. Make sure your content is varied; conduct polls, post multimedia content and host live streams alongside your regular content to keep things interesting for your audience. Focus on ensuring that your listening, engaging, influencing and selling activities are underpinned by accurate, entertaining and thought-provoking content to give yourself the best possible chances of social media success.