When done properly, copywriting can make a big difference to an entrepreneur’s results and return on investment. By ensuring your copy is compelling, engages your readers, conveys your business message and creates effective calls for action you will have a much higher rate of conversion.
All too often entrepreneurs try to do the copywriting themselves or do it on the cheap, then wonder why things do not work well or even at all. The super successful next level entrepreneurs think differently. They understand the power and value of carefully crafted words and messages to their target audience, simply leaving this art and craft of copywriting to the hands of experts. Your marketing words matter and there are many elements required to craft powerful and compelling message for your audience.
Good morning. It’s Mike at the SuccessHub. And what I’d like to sort of challenge you with today is copywriting. And what we mean by copywriting is words, the stories, the descriptions, that’s all over your business. On your website, in your catalogues, in your product, features your social media posts.
So the question I’ve got for you this morning is this, when was the last time you did a review of your copywriting to make sure its current, it’s up to date with how your business trades?
Maybe you built your website 12, 18 months ago. Maybe you’ve brought two more products out since then or you’ve maybe moved in or out of a particular service. So what a lot of entrepreneurs seem to miss is the importance of keeping the copywriting up to date, and making sure that the message and how they’re portrayed to your prospective customers or prospects, is it consistent in how you’re doing business?.
So, this is the month of March, in January and February how fast have you come out of the blocks in 2017?
Are you ahead of target, behind target? Are you struggling to get sales?
I hear so many people say to me, Mike, I need to get more leads, I need to generate more leads. And they get drawn into lead generation strategies and you know, naturally, that’s something standard that you need to have in place all year round. But what they seem to miss is, the importance of copywriting and the simple example I want to give you is, if you’ve got a new car, you wouldn’t go and put dirty oil in the engine.
So why is that relevant to copywriting? Because a lot of you guys and girls out there are entrepreneurs, you’re going to be getting new websites, you’re going to be getting new brochures, new flyers, new business cards. Your email marketing and what are you putting in it? Are you putting your copy in it or are you actually hiring a professional copywriter?
Need Help With Your Copywriting?
If you’re not hiring a professional copywriter, then you could be losing out serious, serious, seriously big time, and bleeding thousands of pounds.
You may think that you know more about your business than a copywriter, and that’s probably true, but unless you are a professional copywriter, you probably don’t have a full handle on the skill in wrapping and creating stories, getting that purpose and that connexion.
So if you’re interested in finding out more about how professional copywriting throughout all your online and offline properties, whether that’s your website or brochures or anything in between, your email marketing, if you want to give us a call, you can contact us on 0330 1130 130 and you can book a call online with us, with one of our copywriting consultants, simply click here to schedule a free 30 minute no obligation call.
You can visit thesuccesshub.uk and go to the contact details page where you can book a consultation. So if you really want to make the rest of 2017 sing, hit the note, really get you high conversions in there and just refresh your copywriting, give us a shout. Or Check out our copywriting solutions page on our website
You can also head over to blog.thesuccesshub.uk, where there’s an awesome podcast that I did with Gary Spinks, our lead copywriter and share some top tips with you about how you can improve your copy, if that’s something that you want to do yourself. So it’s Mike Midgley from The SucessHub, and getting you to think and focus about copywriting,
Go do the hustle, go make it happen and we’re going to catch up with you real soon.
PS..Check out the awesome 7 Must Know Secrets Entrepreneurs need to know about copywriting below.